Intelligent household development into the fast lane Civil security market present situation analysis
[abstract] the various types of smart home startups have mushroomed, appear all sorts of entrepreneurship competition and the raised platform, and takes an active part in all kinds of intelligent building, electronics and security development, etc.; And the launch of traditional security enterprise are declared Platform to household, from hikvision fluorite to dahua shares the joy of orange, etc., are based on a security video surveillance applied to the family of intelligent household products and platform services.
To discuss the development of civil security market, the total around but "smart home" four word. In 2014, the development of smart home into the fast lane, BAT, millet, jingdong, 360 Internet giants such as commitment, in its building intelligent household application platform as well as the integration of industry ecosystem; Various types of smart home startups have mushroomed, appear all sorts of entrepreneurship competition and the raised platform, and takes an active part in all kinds of intelligent building, electronics and security development, etc.; And the launch of the traditional security tycoons have declared smart home platform, from hikvision fluorite to dahua shares the joy of orange, etc., are based on a security video surveillance applied to the family of intelligent household products and services platform.
Smart home market development also pay attention to "timing, geographical and human"
It seems from the current market status of smart home industry has entered the stage of many parallel 齐飚, the main reason may be the following:
1) the basic network, improve and speed up the development of the popularity of smartphones and mobile applications, based on mobile Internet applications of smart home, with the development of the soil and the outbreak of conditions;
2) the concept of Internet of things, the wireless Internet technology and concept of the mature, the government and industry to wisdom city construction, intelligent household concept promotion and so on, let everybody heightened demand for smart home products and services, acceptance is becoming more and more high;
3) with the improvement of living standard, people more personalized pursuit high quality life, desire for new things to try also greatly improved, with the help of high technology to improve the family life, has also become more and more people choice;
4) with the overall development of the industry, intelligent household products and platform services entry price also had significantly lower, from the high-end intelligent household system frequently tens of thousands of yuan before, and now hundreds of yuan can buy intelligent household sheet is tasted in experience, and have more flexible choice, intelligent household into ordinary people have no obstacle.
National security enterprises with smart home market, temperature is appropriate
In the international market, the technology giant investment in smart home (of which Google acquired Nest for typical representative), let more hot, intelligent household concept has attracted everybody's attention and interest, more positive impact on the domestic famous enterprises to invest in the industry.
Hikvision, dahua shares positive security leading manufacturers such as entering the civil security market, began to become a smart home wet, from the item to the platform, a variety of products and services, is also based on the following aspects:
1) security industry more than ten years, the rapid development of increasingly fierce competition, the industry leading new sources of growth is needed to keep the company continues to grow, and continue to reflect innovation vitality;
2) in the remote video viewing and video communications such as video application for the main business of the family is a basic demand of smart home point and the breakthrough point, in this respect, security vendor has the congenital advantage. With its application in video processing and technical accumulation, can quickly cut into the smart home applications.
3) video monitoring and cross-border integration of the Internet, with the help of the Internet marketing and communication, can be done before the traditional channels and agents, dealers mode could not do, that is fast to the end user, it also makes security vendors tasted the sweets, further increasing investment.
Do intelligent household security vendors, food more widely
Security vendors at the time of doing these things, relatively new to Internet companies and other start-ups advantage mainly include:
1) research and technology in the field of video surveillance accumulation;
2) complete supply chain and production line;
3) in the aspects of hardware design, production management and experience, rapid development and production of possible;
4) to seek new growth point of desire and determination;
5) as long as good at learning, grovelling, from hardware development and production into the difficulty of the software platform service, than from pure software into hardware development and production, will be much smaller;
6) early enter into the field of intelligent household security vendor is also a big Internet companies preferred cooperation partner.
From. Unable to pilot, security vendors will not only meet the engagement
The positioning of the enterprise and platform for intelligent household products services, basic direction there is no much difference, is based on hardware products as the entrance, preemption users, ultimately to provide users with practical intelligent application, improve the user's quality of life. And the current security vendor is to provide more homogeneity of video surveillance products, including household camera, video boxes and storage boxes, etc.; There are some gas smoke, infrared alarm products, etc. This is the security vendor from actual conditions, after all, from the original product, improved in terms of r&d and seize market opportunities, much easier. Next, security vendors will introduce more more like "smart home" products on the market, such as the movement of le orange smart suits, fluorite camera, etc.
So far, security vendors from video monitoring, and he is good at to do intelligent household products and services platform, and actively seek cooperation and big Internet firms. Make it as long as the last input, everyone has the opportunity to find their own position in the huge market.
Smart home has been a rapid development of market, as more players enter and increase investment, and improving the public's awareness and acceptance, the market will be more and more popular. Security vendors from one's own advantage Cut, as long as find accurate positioning, determined to investment, and good at using small manufacturer of design and development ability, make good use of the Internet the company's marketing resources and user resources, etc., with the help of partners, to provide users with high quality service, can become the main players of smart home market. This paper provided by the shaanxi umc communication technology co., LTD. For more details Please visit: http://www.uetx.cc/