Into the O2O market, the first need to do security industry
1, from the perspective of product
Regardless of your O2O project from any direction, we are basically in the settlement of a traditional scene problem, the application scene or pay the scene to move to the Internet, to solve some of the inconvenience in life. But there will exist paradox: the majority of the scene is artificial concocts, many seem to have no so strong demand of the scene also has a lot of people in, in essence, is because behind the subsidies. The capital market to drop the money, to the user has been favorable, so users choose to use.
As a result, we have a general feeling, you spend a lot of time, human optimized out of the product solutions are worth more than you, but you give the user a discount of 1 dollars. Then straightforward, in the field of o2o that really relates to the user's physical consumption scene, your products and technology in the early stage is have no power at all to determine right is "money".
If it is in accordance with the idea of throwing money to continue to go down, you will hang up the basic products. So, before we do the product, you should take full account of the transaction scenario you imagine the objective existence of this transaction.
Simply put, it's not necessary for you to push out the O2O model. For security companies, how many of our products are sold online, and how many of them can become a potential user of the O2O model?
2, from the perspective of operation
BAT, 360 and so on a generation of Internet Co rely on free started, the basic are used for 10 years to achieve the peak state. And now the mobile Internet era, not only free, but also to spend money to develop the user's habits.
For the new 020 electricity suppliers, is to get the user's cost than before greatly increased. And there will be no subsidies to the loss of users will be the phenomenon, which is also referred to the pseudo scene. So now a lot of fight is not operational capacity, but there is not enough capital operation ability, can hit a market. In the company to do the operation of the students are concerned, we should be cautious, careful and cautious.
Because the security industry to introduce O2O model is just developed in the past two years, the vast majority of customers do not have this habit. So, for security companies, training users is more difficult, and the user is used to training, security companies also need to think about how to maintain the user's use of O2O mode of viscosity, which is bound to be a long and difficult process. However, once the establishment of such a system, the security industry's profits will be further enhanced.
3, from a commercial point of view
For the user experience to put the first thing, unless it is a giant company, the product can not consider the issue for many years, or you just a line of product managers, only to consider how to design, iterative products. Otherwise, you should jump out of the story, from the periphery to see this thing, then you think of the first element should be the entire business model is able to make money.
Why is it hard to make money in the O2O market because you're involved in FOTILE, for example, you are an Internet business, as well as traditional industries, and the traditional industry related operators, you are a few parties do this thing. Everyone in the establishment of a healthy ecosystem, this time to see the details of the interests of the parties to grasp the more in place.
This return to the nature of the business, is the residual value is zero". That is to say, the user's psychological expectations and I actually pay the price is the same. From the perspective of the merchant, which means that every user is exploited by me, which is the perfect business model, and it is the premise of the user is willing to.
For a firm that has just entered the O2O market is concerned, the early fight is more capital, and then the next is the ability to control the cost of data operations is also the ability to. In this market, first you need to be a businessman, the second is the product manager and other roles.
As mentioned above, if your company is not strong enough to not consider the interests of the problem, then can make money is the first factor you consider the investment security O2O market. And this factor depends on whether you plan your business and engineering, such as the interests of users, can be Each takes what he needs. This paper is provided by Shaanxi Electric Communication Technology Co., ltd.. For more information, please visit: http://www.uetx.cc/
4, summary
Security O2O model since last year, the rapid development momentum, on the one hand, thanks to the development of the security industry, the expansion of market demand, on the one hand, thanks to the growing development of Internet business development. If you want to grow in the O2O market, then the above question may be that you are facing or will face the problem. That is, you need to solve the problem is the necessity of the existence of the security O2O model, how to maintain the user's O2O mode of the security of the viscosity, security O2O mode can not make money.