Economic downturn security SMEs how to make a living
[Abstract] "Internet +" is a lively topic, doing business in Chinese, understand the policy, understand the essential skills for the occasion.
In this full of opportunities and challenges of the times, each industry has its own laws of life, security industry is no exception. We all know that the economic environment is not good, the security industry's reshuffle although come to an end, but far from the end, the industry has been dead a number of enterprises, there are many companies struggling in the life and death. The living security enterprise each day, security companies have fallen die similar. In the face of poor living environment, security companies, especially in the struggle of small and medium enterprises how to survive in the face of adversity?
The price war be retreated from the battlefield, low price competition in.
For most security vendors, price war is a agent easily addictive poison, taste the taste is acceptable, then branched out, make the product innovation, quality, service, marketing, operations are affected, endless reduce costs, low-cost shipping, until their blood, heroes Ewan. In the final analysis, this is a business of lazy, blindly follow the market run, gave up the core competence of the security vendors, from a narrow escape from death.
In the 2015 Security Summit Forum, the general manager of the general manager Chen Jinsheng talked about, he has a lot of products are sold at a loss, but at a loss to sell and not affect how much profit, because the product sold at a loss is very small. Many security companies like to play the price war, but the big brother who has a lot of subdivision and derivative, so little impact on profit. Small and medium-sized enterprise products are relatively homogeneous, if blindly follow the trend, want to through a price war to play their own piece of heaven and earth, that is simply yiluanjishi, suicidal!
Not because of the pursuit of fast track and disrupt the long-term development of enterprises in the ground
A lot of enterprises in the development of bottlenecks, often overlooked in the long-term development, only thinking about walking one step, can live a day is a day, so that the enterprise can not live many days.
Security market is a mature market competition, small and medium enterprises in the security market has been compressed very small, how to find their own way out. A method is to giant didn't find place your nose to the grindstone, to find a potential market segments, the customer needs to understand thoroughly, carefully polished product, the giant market segmentation; another method is to open up the market in rural and remote areas, where there is a need, where to go, do not think in a second tier cities from industry heavyweights hand sewn in, for a little bit of poor market share.
Clever use of the Internet, do not get lost in the Internet + Road
"Internet +" is a lively topic, doing business in Chinese, understand the policy, understand the essential skills for the occasion. Enterprise management in all aspects of the Internet is bound to be + +, but the Internet is just a tool, the quality of the product itself and the cost is the core competitiveness.
As the saying goes, "make bricks without straw", tool use is again good, no high-quality products, it is difficult to in the industry has a place. Many companies neglect the product design, business operations, the existence of the problem of the maintenance of the service, the wind flying through the Internet, which is simply an insult to the user's iq. Users are not stupid, perhaps they will know through the Internet channel and select the enterprise's products, if there is no quality assurance, no after-sales service, users will be criticized by the Internet companies and products, and finally let the enterprise on the Internet, it is difficult to stand up.
Situation can not be difficult to ignore corporate branding and promotion
Manufacturing enterprises want to survive to seize the customer, customers want to survive, we must seize the user. The user's ear is the most soft, maybe just accidentally heard a brand positive news, in demand will give priority to the brand. Corporate image is like a person's face, we do not encourage face to eat, but the reality is that if the enterprise does not pack their own, do not do propaganda and promotion, will gradually be forgotten by the user, the customer is abandoned.
Hikvision has been the industry leader, the annual promotional costs are still not cheap. Perhaps small and medium enterprises will say, I can not go down, but also what corporate image, spend what money to do propaganda and promotion. This is actually a Poguanposhuai idea, result is a vicious circle, shrinking market share, finally die very ugly.
Positive transformation, and constantly adapt to the changing market in this paper by Shaanxi Electric Communication Technology Co., ltd.. For more information, please visit: http://www.uetx.cc/
The market is fickle, mainly because of the user's needs are constantly changing. Today, smart home, the development of safe city to speed.
President of the Chinese Academy of public security, Smart City Industry Development Research Institute president Cao Guohui think now a lot of user needs is a composite innovation, he does not need you to do a lot of products, there is much higher, technical content is much better, he needs to be a security technology or technology, and other areas of application scene how to combine.
Small and medium enterprises R & D capability is limited, but this does not affect the positive transformation of these enterprises in the changing market. Transformation is a gradual process, as long as keep a watchful eye on security technology development, the needs of users, the development direction of the industry, ready to make strategic adjustment, can in the fierce