The company was founded in 1984 in Qingdao. Establishment, haier adhere to user needs as the center of innovation system drive sustained and healthy development of enterprises, from a insolvency, failing collective small factory developed into one of the world's largest manufacturer of household electrical appliances. The global turnover of 163.1 billion yuan in 2012, haier group, 17 countries around the world with more than 70000 employees, haier users all over the world more than 100 countries and regions.
Haier group owns multiple brand related to consumers' life. Among them, according to the brand statistics, haier has global sales for four consecutive years the biggest household appliances brand (data source: Euromonitor international Euromonitor). In the Internet age, haier to build an open system of independent innovation support brand and market development, by 2011, the cumulative declare 12318 patents, or 8350 authorized patents; Cumulative reported 77 bill international standards, including 27 items has been released, is China's patent and reported to the international standard of most household appliance enterprises. In the field of global white goods, haier is growing as leading industry and rule makers.
Haier real network marketing network, logistics network, service network, covering most of the nation's urban communities and rural market, haier in the national construction of more than 7600 stores at the county level, 26000 villages and towns, 190000 village-level junction, can ensure that farmers don't know home appliances to the countryside, the village is not out of the town to buy the countryside products; Haier in the country set up more than 90 logistics distribution center, more than 2000 secondary distribution station, can guarantee delivery within 24 hours to the county, within 48 hours of delivery to the town, realize the need to send, send integration; Haier, a total of more than 17000 layout services across the country, including in a has established more than 3000 service providers, the secondary market, has established more than 4000 service providers 3 class market, four market set up more than 10000 villages and towns service station, can ensure the on-call, to provide users with the door, and a good set of delicate service in time. Haier's actual network integration advantages ensure the enterprises and users of zero distance, not only effectively support haier product marketing, also be the first choice of the international home appliance brand in the Chinese market channels.
Timely make strategic innovation and management innovation to adapt to the changes of The Times and development, has the implementation of brand strategy, diversification strategy, internationalization strategy and globalization brand strategy, haier management mode from the qing administration, OEC management mode, market chain management development to one single one win-win management mode.
In the Internet age, haier implement two strategic transformation: enterprise transformation, from "selling products" to "sell" service; Business model transformation, the transformation from the traditional business model is single and win-win mode. Haier organization structure should be changed, from the traditional "equilateral triangle" into "nabla organization," and from "nabla" into independent body as the basic innovation unit of closed-loop dynamic network "" node. World famous business school, management experts think, haier people single win-win combination mode subversive, modernism and the characteristics of leading is the breakthrough of traditional management theory, is likely to break the global problem of corporate management. One single win-win combination mode of the implementation of the haier to further enhance the response speed of the age of the Internet users demand and profitability, from 2007 to 2011, haier profits compound growth rate of 38%, more than twice the revenue growth, cash turnover days (CCC) is negative for 10 days. People single win-win combination mode of the Internet features make it have the ability of cross cultural fusion, the haier established after merger sanyo electric business white haier Asia international, the single unity win-win management mode has won the acceptance of Japanese employees and management team, first-class talents and attract local have to join us.
Haier is through one single win-win combination mode innovation, become the age of the Internet's leading global brand.